Design Brief
Designing for a 6 step brochure, with a double gate fold, instructing readers to collect ingredients and tools to create a delicious, "medically healthy," Gin & Tonic cocktail to refresh the body and mind. Audience goal for the first impression was to create a calm and refreshing presence, while also having a cheecky joke here and there while reading.
Design Process
After having found these two inspirational forms of material, I thought how could I make this fun and informative while the reader is learning and completing the task. Starting with having the layout flow from one step to the other, with a singular duo toned color background, leading the reader and to help keep a clear and concise order. And the double gate fold was chosen because of the booklet end product to exhibit the history of the Gin & tonic at the back. Along with a removable band that serves both as a cover with the title printed at the front, and when opened the ingredients and tools are found inside, portable enough to take a photo or in the readers pocket to have as a grocery list.
Research
The research used to create and inspire this project was from a multitude of sites, and going through an experimental phrase for procuring the gin and tonic to fuel this project. But the main inspiration was a youtube video of botanists reviewing the history of gin and tonic, and the website of Sipsmith Gin, where a brief summary of the first revelations of knowledge of where and what gin and tonic was used for was found.
Sketches
End Note
I could not leave this project without an ending note recommending a gin and tonic for the reader to maybe experiment with. After having tried a slew of gins and tonics, I still crave to taste many more after this, but as a recommendation, I must say as a affordable choice of gin at this time I recommend Hendrix Gin, and Bombay London Dry Gin, (please stay away from Bombay Sapphire, it is not as palatable). And for the tonic, I recommend going with the classic affordable Schweppes Tonic Water, or the Fever Tree Tonic Water, if you feel like splurging a little more.
Happy Drinking! and beware of this recipe, it may taste like the gin is barely there, but it will creep up on you, Cheers!
